For many entrepreneurs the world of financing is overwhelming. Some of the options like bank loans seem common yet out of reach. Others like crowdfunding seem promising but full of risk. This seminar provides a baseline understanding of the options for financing, using MCED's unique framework of distinguishing between what types of financing are available ("the four colors of money"), who might provide them, why they might and why you might need them, how you access the money and when the various options are appropriate. You will leave with a useful way of evaluating the options so that you can target the most appropriate financing for where your business is today.