MESDA - Customer Relationship Management through People, Process and Technology

Don't Forget to Register for MESDA's

2004 Annual Conference
Friday, November 12

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Customer Relationship Management through People, Process and Technology
Registration

Thursday, November 11, 2004
DoubleTree Hotel
1230 Congress Street
Portland, Maine

8:30 am - 10:00

CRM through People, Process and Technology

These three elements play a role in every Customer Relationship Management strategy. Many CRM implementations have failed because too much emphasis was placed on the technology. Successful CRM strategies balance the use of technology with people and processes.

Whether you’re a typical Maine-based business or from the Fortune 1000, the success of CRM in your organization will depend on how well you employ each of these three key elements. Are your people trained to look at every engagement from the customer’s perspective? Have you designed and implemented processes that make it easy and profitable for the customer to buy from you? Are you making good use of technology to drive these processes, and to improve the relationship between your organization and your customers?

This ninety-minute session will examine how each of these elements plays a role in the CRM process, and share some tactics that companies have used to make CRM successful. You’ll learn how to make CRM technology work by first focusing on the people and the processes.

This session will include presentations by the following speakers:

Lisa Fernandes, President, The Hibernia Group

Jim Watson, Business Analyst, Systems Engineering

Who Should Attend?
Business Owners, C-Level executives (CEO, CFO, etc.), IT Managers, Sales, Marketing and Business Development Managers, and others who needs to understand how to make Customer Relationship Management successful within their organization.

Registration Form - (Thursday, November 11 only)

Space is Available - Register at the Door.

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This event is FREE to MESDA Members and individuals pre-registered for the MESDA Annual Conference.
If you have registered and paid for MESDA's 12th Annual Conference, please enter "AC" in the Event Code box below.

Seminar registration Fees: MESDA Members Free; Annual Conference Attendees Free; Non-Members $15.00

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# of Non-Members Attending: x $15

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If you prefer not to submit your credit card information over the Internet or want to pay by check, please send the completed registration and your payment (make checks payable to MESDA) to: MESDA, P.O. Box 10020, Portland, ME 04104-0020.



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